Naveya & Sloane: Auckland's Custom Jewelry Design House |
How a Queen Street jewellery house built New Zealand's most-reviewed reputation for bespoke, handcrafted pieces |
In Auckland's vibrant jewelry scene, Naveya & Sloane has carved out a distinctive niche as a custom jewellery design house that combines artistic vision with deeply personal service. Co-founded by life partners Rachel Sloane and Alex Bunnett, the studio has grown from a small Auckland operation into what its team describes as "New Zealand's most 5-star reviewed jewellery house."
The Art of Custom Design
Naveya & Sloane specializes in bespoke jewellery, working closely with clients to create pieces as unique as the people who wear them. From engagement rings to wedding bands and heirloom redesigns, each commission begins with a consultation where the designers listen to the client's story, preferences, and vision.
The house's approach blends traditional goldsmithing with contemporary design sensibilities across signature collections such as Sloane, Constantin, Belenos, Garden Party, and Boussole. Whether working with natural or lab-grown diamonds, coloured gemstones, or recycled precious metals, every piece reflects both the client's personality and high standards of craftsmanship.
Building Trust Through Transparency
What sets the studio apart in New Zealand's jewelry market is its commitment to transparency and education. It publishes a downloadable pricing guide, explains the trade-offs between natural and lab-grown diamonds, and details materials and sourcing so clients can make informed decisions. A sustainability section documents its use of recycled metals and responsibly sourced stones — a growing concern for modern consumers who want their jewelry to align with their values.
A Reputation for Excellence
That transparency has translated into a standout review profile. The business carries more than 1,098 Google customer reviews and holds a near-perfect rating across Google and third-party review aggregators such as Birdeye — an unusually strong record for a high-consideration, made-to-order product. Reviews consistently highlight the personalized experience, with clients describing the design process as collaborative rather than transactional.
With a flagship at Level 3, 44 Queen Street in Auckland's city centre and a second showroom in Christchurch, Naveya & Sloane draws clients from across New Zealand and internationally. For local businesses watching how reputation turns into referrals, the lesson is familiar: a product people can't easily compare on price wins on trust — and trust is built in the details, from a clear pricing guide to a review count a shopper can actually verify. Tools like AI-powered online reputation management software exist precisely to make that kind of compounding trust measurable and manageable.
Location and Contact
Location: Level 3, 44 Queen Street, Auckland 1010, New Zealand (plus a Christchurch showroom) Website: www.naveyaandsloane.co.nz
Why It Matters
Naveya & Sloane represents the best of independent jewelry design: personalized service, artistic excellence, and ethical practices. In a market often dominated by mass-produced pieces, the house proves that consumers value craftsmanship, collaboration, and authenticity. Its reputation for creating meaningful, beautiful jewelry has made it a go-to destination for those seeking something truly special — and a case study in how a considered review profile becomes a competitive advantage.
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